7 Sections
30 Lessons
30 Days
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Course Introduction
1
1.1
Course Introduction
Chapter one - The Beginning of Category Management
6
2.1
Introduction
2.2
What Is Category Management
2.3
Main Players In Category Management
2.4
Customer Centric Approach
2.5
Category Management Process 8 Steps
2.6
Chapter One quiz
10 Minutes
5 Questions
Chapter Two - Category Definition
3
3.1
Introduction
3.2
Consumer Decision Tree
3.3
Chapter two quiz
10 Minutes
2 Questions
Chapter Three - Category Role
8
4.1
Introduction
4.2
What is Category Role
4.3
Destination Role
4.4
Routine Role
4.5
How are category role assigned by retailer
4.6
Seasonal role
4.7
Convenience Role
4.8
Chapter Three quiz
10 Minutes
4 Questions
Chapter Four- Category Strategy
6
5.1
Introduction
5.2
Different Types Of Category Strategy
5.3
Basket Size Value & Basket Size Volume
5.4
Category Strategy – Shopper Based
5.5
Category Strategy – Financial Based
5.6
Chapter Five quiz
10 Minutes
4 Questions
Chapter Five - Category Tactics
7
6.1
Introduction
6.2
What is Category Tactics
6.3
Assortment
6.4
Different Types Of Data
6.5
Promotion
6.6
Pricing
6.7
Chapter Six quiz
10 Minutes
4 Questions
Chapter Six - Category Plan
5
7.1
Introduction
7.2
Category plan 1
7.3
Category plan 2
7.4
Category Plan 3
7.5
Chapter 7 quiz
10 Minutes
2 Questions
Category Management for Beginners
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